We developed a bold, playful brand identity that feels fun and fashion-forward, while still feeling considered and cohesive. The website was designed and built with a custom CMS structure, allowing Kara to generate new pages at the click of a button. Each new drop is automatically created using predefined layouts, keeping the site consistent while saving time behind the scenes.

A dedicated client portal was built into the website to support a more personalised user experience, while the backend was designed to be intuitive and easy to manage day-to-day.

To support the full client journey, we also set up Dubsado with custom workflows and automations. From enquiries to confirmations and follow-ups, the system was designed to run smoothly in the background, reducing manual admin and creating a seamless, elevated experience for Kara’s audience.

The result is a website and system that feels effortless on the front end, but powerful and scalable underneath, designed to grow with the brand.