Client Brief
Planit Weddings is an innovative weddings and parties planner creating modern, non-traditional celebrations for clients who want something a little different. The brief was to develop a brand and website that felt contemporary, editorial, and design-led, without leaning into overly feminine or predictable wedding aesthetics. Planit wanted to attract clients with larger budgets who value creativity, storytelling, and thoughtful details. The brand needed to feel premium and fashion-forward, while still allowing each event to take on its own personality.
The RaRa Transformation
The brand was designed for an innovative, non-traditional weddings and parties planner, avoiding ultra-feminine aesthetics, pinks, or baby blues. The focus was on creating something edgy, cool, and contemporary, with a fashion-forward feel.
Romance and storytelling were woven in subtly through hand-drawn illustrations and script typography, giving warmth without feeling girly. A muted colour palette allows each client’s vision to shine, with the identity designed to be flexible and premium, easily dressed up or down depending on the event.
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